THE PROJECT
MY ROLE
Verbal Identity & Voice
Brand Messaging
Campaign Copywriting
UX Writing
Editorial
Naming
mymind is an opinionated product with ideas around privacy, creativity and our relationship with technology. While most online tools compete for your attention, mymind tries to give some of it back. What does a tech product that respects its users sound like? Ideally, not like a tech product.
Verbal Identity
In collaboration with our co-founder & design director, I created a voice that's gentle in tone but firm in what it believes. Our verbal identity mirrors the visual one in its clarity and restraint.
Intelligent, not techy
Like our design, our voice keeps the tech behind the scenes. Describe benefits, not features, avoiding jargon and industry clichés.
Soothing, not demanding
The productivity space manufactures urgency with bossy sentences and strong CTAs. Our voice takes its time, aiming to encourage and remove the pressure.
Philosophical, but grounded
We may get poetic, but never esoteric. We ask questions and muse on the modern creative life without distancing people or losing the plot.
Opinionated and intentional
Our point of view sets us apart. We challenge the status quo, leading with an opinion and naming the problem directly.
Website & brand messaging
I wrote the content for mymind.com, including our tagline and manifesto. From the headlines to the buttons, the copy expresses our point of view and the product’s benefits.
The manifesto names the problem and offers the solution
UX writing
I bring the mymind voice into the product experience through our onboarding flows and micro-interactions. Personality comes into play where it counts, but sits back seat when simplicity serves the user better.
Email & lifecycle copy
I developed mymind’s email content, from welcome and onboarding sequences to ongoing lifecycle messaging. Each email extends the brand voice and narrative, balancing practical guidance with storytelling.
Brand storytelling & marketing
I put mymind’s voice center stage in social posts, print campaigns and short films promoting the brand and the product. Unlike conventional feature-driven marketing, the content takes a stance, exploring themes of privacy, creativity and attention.
One of many posters I’ve collaborated on with our design team, used across our social media channels.
Part of a mymind wheat-poster campaign in NYC
I’ve written and directed several emotive videos for the mymind YouTube channel.
Animations by Kristina Reischl.
Editorial
I write a weekly mymind newsletter that curates inspiration and ideas for 500k+ readers. I also launched the mymind Substack, Mind Palace, and publish regular essays there for a growing audience. Mind Palace offers real value through philosophical insights and practical resources for creative minds, with product marketing mixed in between.
